Twenty-five seconds of England’s friendly against Switzerland on Tuesday evening will be broadcast in black and white to recognise the 25th anniversary of the ‘Kick it Out’ campaign’s formation.
The broadcasters, Sky Sports, will switch the picture to black and white whilst the players walk out onto the pitch at the King Power stadium in Leicester.
England vs. Switzerland
Date: Tuesday 10 September 2018
Kick-off time: 8pm (BST)
Competition: International friendly
Watch live on TV: Sky Sports Main Event
The England team will be supporting the campaign by wearing ‘Kick it Out’ t-shirts during the pre-match warm up, and will walk out with mascots invited by the campaign.
The FA hope to send out a strong message about the “importance of diversity” in football. The announcement has been claimed as a “powerful reminder of how far football has come” by ‘Kick it Out’ chair Lord Herman Ouseley.
The FA’s Inclusion Advisory Board chairman Paul Elliot described the campaign as:
…a catalyst for the change in English football both on and off the pitch and we’re delighted to celebrate their inspirational work in promoting football for all. Hopefully the footage will encourage the millions of viewers at home to spend at least 25 seconds thinking about the importance of diversity in this beautiful game of ours.
“We’re very grateful to Sky Sports for supporting the idea since its conception and look forward to seeing Three Lions in black and white for the first time in nearly 50 years.
What is ‘Kick it Out’?
The campaign was established in 1993 under the name ‘Let’s Kick Racism Out of Football’. The organisation work within football and education in the community in the UK to highlight discrimination and promote inclusivity in sport.
‘Kick it Out’ is funded by the FA governing body, the Premier League and the Professional Footballers Association.
The campaign has been criticised for not being strong enough to convict players and fans for racial abuse.
The organisation’s lack of action during high-profile racial abuse and violence in football has often come under fire, and in 2012 a similar campaign was boycotted by a number of high-profile black English players.